Rice doesn’ t boast the highest worldwide production. That first-place trophy goes to maize, or corn. However, this second-place is no also-ran: maize is grown for other reasons than human consumption. For instance, it’ s used for animal fodder and in the production of biofuels and materials. Rice is the most important grain for human consumption, with more than 40,000 varieties, grown on every continent except Antarctica.

Oh, There’ s A Difference In Odae Rice

SKINFOOD’ s Rice Cleansing skin care line is a brightening line containing Odae rice water. Odae rice is sourced from the pristine Cheorwon region in South Korea. Like how wine sourced from different regions can be regarded more highly than other wines, rice aficionados also have their favorite regional rice strains. One of the most popular brands of rice in Korea, and growing in popularity in China, Odae rice is expensive and valued because Cheorwon County is in the Demilitarized Zone, the space in between North and South Korea, and is lauded to have cleaner air and water, which affects the quality of the crops grown there. The Odae rice water SKINFOOD uses includes the bran. Rice bran is the thin film that is produced during the milling process. It contains proteins, vitamins, and minerals that brighten and nourish your skin to make it radiant.

Rice: A Heavenly and Historical Perspective

There is a long historical precedent to using rice as a cosmetic. Imperial court women in ancient China and Japan used rice water to cultivate their long, lustrous hair, which they coiled up and wore in high buns. Known as “gazing-gods bun” or “cloud bun,” could rice water have been a way to have a religious experience? Maybe not! But rice water played an important part in beautifying those women, just like their opulent robes and jewelry.

The Nitty Gritty Of Rice

Milling rice produces rice bran oil, rice bran powder and rice water, all of which, applied topically, can have smoothing, brightening, hydrating effects on the condition of your skin. Rice is a rich source of Vitamin E, an antioxidant that fights aging and free radical damage, and linoleic acids. Linoleic acids are in the fatty acid family, which is essential to our bodies but is not actually synthesizable; we must consume it. It has anti-inflammatory and moisturizing properties, softening skin and making it supple. It also provides healing support to skin cell regeneration, making it a potent acne-fighter.

Fried Rice, Tastes Good. Fried skin? No Good

You could wash your face with a homebrew of rice water, or save the time and effort with SKINFOOD’ s Rice Brightening Cleansing Line. Perfect for people with normal to dry skin, or those looking to brighten dull, rough, lackluster skin. Skin as soft and plump as a grain of rice can be yours!

Rice Mask Wash Off

A mask wash off that features rice extracts to brighten and soften complexion.

Rice Brightening Scrub Foam

A micro-fine rice bran facial scrub foam that gently cleanses and exfoliates with a dense foam to prevent irritation.

Rice Daily Brightening Cleansing Tissue

A cleansing tissue containing nutrient-rich rice bran water that easily and quickly removes makeup residue while brightening up dull skin.